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| I Am Skooter | |
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So here's us, on the raggedy edge.
Stand on a bridge before the cavern of night / Darkness alive with possibility / Nose to this wind full of twinkling lights / Trying to catch the scent of what's coming to be (in this...) — Bruce Cockburn, World of Wonders |
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A fascinating video by Offsetters that provides some insight into the process of evaluating carbon impact. Salt Spring Coffee was the first carbon neutral coffee distributor in Canada. Not satisfied with this they wanted to know what the carbon impact of their coffee was through the entire life cycle. Salt Spring Coffee is now buying carbon offsets for the 2% of the carbon impact that their growers produce making them the first producer in the world to provide coffee that is carbon neutral from the moment it’s planted until it reaches the store shelf.
Everything after that? Well, that’s up to you.
Posted by skooter at 6:17 AM
This entry is filed under Marketing, Politics.
This entry is tagged: Carbon Neutral, Coffee, Environmentalism, Offsetters, Salt Spring Coffee