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I Am Skooter
So here's us, on the raggedy edge.
I crossed many states just to stand here now, my face all hot with tears, / I crossed city, and valley, desert, and stream, to bring my body here:
— Woody Guthrie, Remember the Mountain Bed
July 5, 2010
Salt Spring Coffee Asks How Much Carbon Is In Your Coffee

A fascinating video by Offsetters that provides some insight into the process of evaluating carbon impact. Salt Spring Coffee was the first carbon neutral coffee distributor in Canada. Not satisfied with this they wanted to know what the carbon impact of their coffee was through the entire life cycle. Salt Spring Coffee is now buying carbon offsets for the 2% of the carbon impact that their growers produce making them the first producer in the world to provide coffee that is carbon neutral from the moment it’s planted until it reaches the store shelf.

Everything after that? Well, that’s up to you.

Posted by skooter at 6:17 AM This entry is filed under Marketing, Politics.
This entry is tagged: Carbon Neutral, Coffee, Environmentalism, Offsetters, Salt Spring Coffee

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