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|I Am Skooter|
So here's us, on the raggedy edge.
BCE moved to further drive wireless-customer growth by fully acquiring discount carrier Virgin Mobile Canada on Thursday.
Virgin was launched in 2004 by its showy owner Richard Branson and with it came with flashy stunts, sexy nurse uniforms, an major indie music festival and a surprisingly strong beachhead in the youth prepaid market thanks to promotions that painted the company as everything the incumbent telcos weren’t.
Why the CRTC allows this to happen always shocks me. Cell phone costs in Canada are high and going up. There’s not enough competition in the market, and the big three lock their customers into extended contracts.
The National Post doesn’t seem to get it either, positioning Koodo and Fido as competitors to the big three although those companies are both owned by Telus and Rogers respectively.
Sigh. It’s back to a landline for me in the fall, I think.