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I Am Skooter
So here's us, on the raggedy edge.
i wanna hold you in the bible black pre-dawn / you're quite a quiet domino
— Wilco, I am Trying to Break Your Heart
April 2, 2009
Surely They Saw This Coming?

I never really played around with Second Life, prefering this real world to any virtual facsimile. There is, to me, a difference between Second Life and even the fantasy worlds of World of Warcraft or the Lord of the Rings. I can see the appeal of those, but spending my online time in a facsimile of the real world never seemed that interesting to me.

It was trendy for a while, and the marketing departments of real world corporations got very excited about setting up shop there. I’d be curious to know what a well run marketing department learned. A great experiment for some, it seems to be winding towards its inevitable close. I’ve added emphasis to my favourite quote.

Second Life’s span is virtually over as firms decide to get real
By Rupert Neate, Last Updated: 9:12AM BST 31 Mar 2009

While the site is still beloved by geeks and the socially awkward, Deloitte’s director of technology research, Paul Lee, says it has been “virtually abandoned” by “normal” people and businesses.

In 2006 multinational companies, including BT, Coca-Cola, Adidas and Toyota, were scrabbling to create “in world” presences to profit from what was expected to be the next great internet cash cow.
 
But today the Second Life high street is mostly deserted, as businesses have realised that despite management claims that the site has 15m members, far fewer people actually play the game. Research for The Daily Telegraph shows just 580,000 people logged on to the game last week.

Matthew Brotherton who runs BT’s presence on Second Life, says most major businesses “have gone cold” on the game as they “can’t see how it is possible to make any money out of it”.

Posted by skooter at 2:39 AM This entry is filed under Technology.
This entry is tagged: Marketing, Online Marketing, Virtual Reality

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