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| I Am Skooter | |
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So here's us, on the raggedy edge.
Saxophones started blowing me down / I was buried in sound / Taxicabs were driving me around — Wilco, Handshake Drugs |
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In general, finding someone to say anything good about Intuit’s relationships with its customers is difficult these days. They act like one would expect a virtual monopoly to act.
In 2003, they made a good decision:
Intuit’s lesson for MSFT and Hollywood
May 19, 2003: 11:00 AM EDT
By Eric Hellweg, CNN/Money Contributing Columnist…
When Intuit launched the copy-control program, it predicted that revenue would increase, since customers who had previously purchased only one TurboTax program would have to buy a separate copy for each computer in the house. That assumption was dead wrong. Instead, the move triggered a consumer backlash the likes of which Intuit had never seen.
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Dropping the activation feature from TurboTax was the right move for Intuit, and the company is lucky that the mistake didn’t do more damage to its financials. And therein lies a cautionary tale for investors: Keep your ears tuned to customer complaints about overly restrictive DRM policies.
Trying to activate a new copy of Microsoft Office these days teaches a great lesson in this, aggravated by the fact that Microsoft now likes to sell media free licences. No media means that when you move to a new computer it’s extremely difficult to take an existing copy of Office with you, despite the fact that it’s perfectly legal to do so.
Posted by skooter at 6:24 PM
This entry is filed under Technology.
This entry is tagged: Intuit, Microsoft, Microsoft Office, Piracy