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|I Am Skooter|
So here's us, on the raggedy edge.
Web Sites are Getting to Know You
A wealth of e-customer data is being mined to aid custom marketing.
By Esther Stein, 11.20.1998
…companies such as CompareNet are augmenting their businesses to resell incoming customer data to Internet marketers looking to cash in on new prospects.
Generally, there are two ways companies leverage information collected from Web sites, according to Staff. The first is the personalize approach…information from the CompareNet site might alert a television manufacturer that 20 percent of all women who buy television sets want a 27-inch or larger screen.
Officials at heavily trafficked transaction-based sites such as Expedia, Microsoft’s online travel business, and package carriers United Parcel Service and DHL say they are leveraging incoming customer data for internal purposes only.
Alan Boehme, DHL’s director of business planning, in Redwood City, Calif., is studying leveraging information in the aggregate, since he believes it does not make sense to market to people on a one-to-one basis.